Blogging is really neat – it gets more people writing, it’s just a fun and personal way of communicating, and by not using my phone as much I can avoid the misery of my AT&T call playing ping pong with a dead zone.
I’m been thinking about blog overload though — not so much overload with the amount of blogs that exist, but in regards to the regularity of new blog content. There might be some outliers, but bloggers tend to hope for people to actually read their blog. They can advertise, spread the word through other social media venues, hope for extreme popularity, or market themselves in other ways. But how do you create content that truly engages readers, and makes them come back? I’m not entirely interested in marketing myself and steering loads of readers over to this blog, but I’d like for people to enjoy what they are reading, and want to come back.
Which brings me to my main struggle. How do you balance the amount of content that you provide? You want to provide enough interesting and varied content to encourage readers to visit your blog on a regular basis, and to let them know that the site is cared for and that the content will be worth their time. But if someone goes to your blog five times, and the content has not been updated once, they will generally lose interest and might even forget to come back (I’m sure there’s a fascinating algorithm for this). On the flip side, if you update your blog ever hour, readers might become overwhelmed by your content and either only read the top few posts, or not at all. So what’s the point (that’s a rhetorical statement, no question mark is needed).
I once went to someone’s blog that I read frequently, only to see that their latest post was about 5,000 words long and could have used a very curt editor. Overwhelmed by the sheer amount of words and seemingly sloppy writing, I didn’t even bother, and closed the browser.
So, assuming that content is high-quality, I wonder how much content is enough to keep people engaged, informed and entertained (which could be my three objectives), yet left wanting more. Same with Twitter. Do you follow someone/something that tweets ALL day long, or tweets ten times/different topics in the space of ten minutes? Then nothing for hours? Too much!
I’m slowly coming to the conclusion that less is more, assuming that it’s a good, high-quality post. When I revamped my blog, I considered blogging every single day, even if it’s a quickie. I’m thinking that a few times a week is enough. Maybe I should sprinkle my blog with MSG. You can’t ever get enough MSG! In related news, I had a hard time finding a healthy balance of food intake in Fiji.